Our History


Falcon Properties was founded in the early ’50s to manage commercial and residential real estate in Buenos Aires, Argentina. Managing, leasing, and selling properties throughout the capital, founder Elias Masri would spearhead a new way of doing business in Argentina: one that would pioneer such initiatives as build-to-order design, asset swap agreements, and bundle-packaged amenities. The family business would soon grow into one of the most prosperous and thriving businesses in the market, its success firmly rooted in a tradition of honesty, hard work, and total commitment to client satisfaction.

As an expansion of his Argentinean affiliate, Mr. Masri would soon create Falcon Properties in Manhattan in order to administer and manage the leasing of newly acquired properties. By the ’70s, a number of the company’s stockholders had begun to invest in commercial real estate in Manhattan’s garment district, with the vision of rehabilitating many of the city’s properties, many of which had now fallen into serious need of repair. Over the following decade, Falcon would invest its full resources of time, money, and care to renovate the sites—not only to preserve their architectural heritage, but to help establish the up-to-date, state-of-the-art office spaces of modern day New York. Each site would stress the same core values of design and commitment: strong lighting, top-quality materials, and the fullest, most comprehensive services for tenants. Through the subsequent decades, Falcon would continuously come to satisfy the needs of small businesses—fashion designers, showrooms, and startups—in search of premium office space in the fashionable garment district of Manhattan.

Today, Falcon continues to grow in size, property, and transaction value by not only focusing on the expanding leasing market, but on the purchase and sale of commercial buildings in Manhattan. The heart of its enterprise, however, remains the small businesses that are the bulk of our tenant base—the reason we were founded and continue today.