Team
Florencia Masri
PRESIDENT
Born in Buenos Aires and raised in Manhattan, Ms. Masri earned her Bachelor’s degree from Columbia University’s School of Arts & Sciences. She began her career across the financial and legal sectors, as well as in the auction world, building a strong foundation in analytical and client-facing environments.
At Falcon Properties, Florencia leads the marketing and administration of asset acquisitions and sales. Her work includes market evaluations, site selection, due diligence, and financial analysis.
Beyond her professional role and as a mother of six, she balances family life with her work at Falcon Properties and Rimas Producciones and Rimas Europe, theatre and audiovisual production companies operating across Argentina and Europe.
Fluent in Spanish, English, and French, she brings a global perspective and a leadership style rooted in cultural awareness, adaptability, and alignment toward shared goals. She also places strong value on intuition and adaptability, principles instilled in her early on.
“I enjoy the process; everything I do, I do with intensity and discipline.”
DAVID ZAGA
CHIEF EXECUTIVE OFFICER
With more than 35 years of experience, David oversees the administration and management of Falcon Properties’ portfolio. In partnership with Florencia, he is deeply involved in the acquisition and sale of assets, market evaluations, site selection, due diligence, and financial analysis.
As CEO, David has been instrumental in shaping the company’s defining philosophy: a warm, personal approach to real estate.
“We encourage prospective clients to meet us, to know our doormen, our staff, and our buildings.”
Born in Mexico City, David began his career in the textile industry before relocating to New York in 1996 to join Falcon Properties. He earned both a B.S. in Real Estate Management and an M.S. in Real Estate from NYU.
A passionate art enthusiast and painter, David is especially drawn to the creative aspects of his work, including renovations, architecture, and design. He remains deeply committed to delivering exceptional service and maintaining the highest standards across every aspect of the business.
Solomon H. Mendel
Chief Financial Officer
Anthony Arango
Property Manager